Tuesday, June 17, 2014

Changing the paradigm of boomers and retirement



Editor's Note: Bevan Rogel is the president and founder of Encore Tampa Bay, an organization that helps Baby Boomers understand the exciting new stage of life development where anything is possible. This article was originally posted on the Encore Tampa Bay website.

Recently, Marc Freedman was honored with the Social Entrepreneur of the Year award at the World Economic Forum. Freedman is the founder of Encore.org (formerly Civic Ventures) and a primary thought leader for the encore social-change movement.

One of Freedman’s latest articles focuses on the confusion and ongoing contradictions of the “structural lag” that drastically changes lives related to work and retirement. Social institutions, organizations and public policy seem to be stuck in the “Del Webb era” of a life of leisure while at the same time, our country is experiencing a 50 percent increase in the percentage of Americans 65 and older continuing to work in some capacity.

For those stuck in the old paradigm, boomers that choose a life of leisure are viewed as a drain on our economy and society. On the other hand, the growing surge of older Americans staying in the workforce are viewed as “greedy geezers” occupying jobs some believe are better suited for younger workers.

"I believe that there is not a 'Silver Tsunami' here but a 'Silver Lining,'” Freedman said. “Never before have so many people had so much experience, time and capacity to put those assets to great use. It is all in how we look at this – we need to make a paradigm shift!"

I was invited to speak at the Spark Growth Leadership Conference in Bradenton, Florida. I participated in a panel on “Innovation: The Treasure Hunt of Talent." Mireya Eavey, executive director of CareerEdge, talked about how CareerEdge is leveraging community assets and matching those assets with industries that are still in need of older, experienced workers. Amy Rettig, senior vice president at Nielsen Media, explained how Nielsen capitalizes on the many generations in the workforce.

In preparing for this panel, I found numerous examples of organizations that are successfully engaging, recruiting and helping older workers transition into retirement. A recent survey by SHRM and AARP found that 60 percent of human resource executives are implementing new practices in all of the above areas. A Sloan Center of Work and Aging (Boston College) study described best practices such as workplace flexibility, retooling, phased retirement, job-role-shift programs, part-time, on-call and Encore on-call where retirees come back to do project work, consulting or mentoring.

There are also great examples of organizations making this paradigm shift right here in Tampa Bay. Patina Solutions is a place where seasoned professionals want to continue working in a fast, flexible way on an interim basis. Boomerswork provides services that can match boomers who are out of the workforce with businesses in need of high-level part time or project work.

It’s time to take a fresh look at this incredible opportunity that can benefit not only the people who are approaching this age but also the organizations that have the foresight to tap into this boomer talent.

Here are the fundamental keys to this social innovation:

Changing our perceptions of what work can look like for all generations.

Changing the paradigm for this stage of life – from one of seclusion and deterioration to one of generativity and positive aging.

Changing the language, the culture and policies that embrace this new windfall of talent in our community and organizations.

What are some examples of this paradigm shift in your organization? Join the conversation!

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